Privacy Notice

FIBA RETAIL GROUP PRIVACY NOTICE

On behalf of FIBA RETAIL GROUP, Marka Mağazacılık Anonim Şirketi is the exclusive representative of the brands Gap, Marks & Spencer, and Forever 21 in Turkey. We are committed to ensuring that your personal data is collected, stored, and shared in compliance with the law, while maintaining the highest level of security measures to protect your privacy within the framework of the relevant legislation. 

Our aim is to inform you transparently, in accordance with Article 10 of Law No. 6698 on the Protection of Personal Data (“KVKK”), regarding how your personal data is collected, the purposes of processing, the parties with whom your data is shared, the legal grounds for processing, and your rights in this context, in line with your satisfaction. 

a) Data Controller

Pursuant to Law No. 6698 on the Protection of Personal Data (“Law No. 6698”), your personal data will be collected and processed by Marka Mağazacılık Anonim Şirketi as the data controller, within the scope described below. 

b) Purposes of Processing Personal Data

Our company may collect personal data from various parties, including but not limited to customers, employees, potential customers, potential employees, business partners, and suppliers. This data may include identity information, contact details, customer information, customer transaction details, transaction security information, legal transaction and compliance details, and marketing and sales data. 

Your collected personal data may be processed for the following purposes: 

  • To provide our products and services to you, to arrange records and documents, and to comply with information retention, reporting, informing, tax, and other obligations stipulated by local and international legal regulations,
  • To conduct sales, marketing, and promotional activities for our products and services, including personalized advertising, campaigns, and advantages tailored to you to improve the quality of our offerings,
  • To communicate with you regarding information technology requirements, support services, and any necessary information related to our products and services,
  • To carry out traffic measurement, statistical analysis, segmentation/profiling, and CRM efforts for sales and marketing activities,
  • To measure customer satisfaction, manage complaints, gather your feedback on new products and services, and inform you about your requests and complaints,
  • To manage your membership, orders, and payment transactions related to online sales, to ensure product delivery through collaboration with third parties, to make product and service suggestions, to conduct behavioral advertising and marketing, and to measure service quality and communication efficiency,
  • To offer comparative product and/or service proposals and to use your personal data for activities such as ready-to-wear, cosmetics, and home goods sales in line with our Articles of Association,
  • To comply with information retention, reporting, and informing obligations imposed by official authorities under the relevant legal provisions and to fulfill our legal responsibilities regarding the use of such services,
  • To manage financial operations, communication, market research, and corporate social responsibility activities, as well as procurement operations (requests, offers, evaluation, ordering, budgeting), and company operations such as internal system and application management, and legal processes,
  • To review, evaluate, and respond to requests or inquiries from official authorities or from you. 

Your personal data will be processed in accordance with the conditions and purposes outlined in Articles 5 and 6 of Law No. 6698.  

c) Recipients of Processed Personal Data and Purpose of Transfer 

Your collected personal data may be transferred, limited to the purposes specified above, to: 

  • The business partners, shareholders, and affiliates of Marka Mağazacılık Anonim Şirketi,
  • Persons or entities authorized by the Turkish Commercial Code, Turkish Code of Obligations, and other laws and regulations,
  • Authorized public institutions, administrative authorities, and legal entities as stipulated by law,
  • Domestic and international parties with whom we cooperate in the provision of services/products, including third-party service providers, program partners, and logistics firms responsible for order delivery, in line with the data processing conditions and purposes set forth in Articles 8 and 9 of Law No. 6698. 

d) Methods and Legal Grounds for Collecting Personal Data 

Your personal data may be collected verbally, in writing, or electronically through our stores, website, mobile application, call center, social media accounts, and other potential channels, within the scope of the relevant legal framework. The legal grounds for collecting your personal data include the fulfillment of contractual obligations, explicit legal provisions, the public disclosure of data by you, the necessity for the establishment, exercise, or protection of a right, and the necessity of processing for the legitimate interests of our company, provided that it does not harm your fundamental rights and freedoms. 

e) Rights of the Data Subject Under Article 11 of Law No. 6698

Under Article 11 of the Law on the Protection of Personal Data (“KVKK”), you have the right to: 

  • Inquire whether your personal data is being processed, 
  • Request information if your personal data has been processed, 
  • Learn the purpose of processing your personal data and whether it has been used in accordance with that purpose, 
  • Know the third parties to whom your personal data has been transferred, domestically or abroad, 
  • Request the correction of incomplete or incorrect data, 
  • Request the erasure or destruction of your personal data under the conditions stipulated by the law, 
  • Request notification to third parties to whom your personal data has been transferred regarding correction, erasure, or destruction, 
  • Object to the processing of your data, solely through automated means, that leads to an unfavorable outcome for you, 
  • Request compensation for damages arising from the unlawful processing of your personal data. 

You may exercise your rights by submitting your requests in Turkish, along with documents verifying your identity, to the address of Marka Mağazacılık Anonim Şirketi at Ünalan Mahallesi, Libadiye Caddesi, Emaar Square, F Block No:82 F/10 Üsküdar/İstanbul/Türkiye. Alternatively, you may use other methods specified in the Communiqué on the Principles and Procedures for the Request to Data Controllers published by the Personal Data Protection Authority, such as sending a registered electronic mail (KEP) to markamagazacilik@hs03.kep.tr. 

Our company reserves the right to verify your identity before responding. 

Your request must include: 

1. Your full name and, if in writing, your signature, 

2. Your Turkish ID number (or for foreigners, your passport number or ID number if available), 

3. Your residential or business address for notifications, 

4. Your email address, telephone, and fax number, if available,

5. A clear statement of your request. 

Please ensure you include all relevant information and documents related to your request.